Work with me

Two doors into one practice

Plans, models and studies for founders, written to stand up in front of endorsing bodies, lenders and investors. Choose the door that matches where you are applying, borrowing or raising.

The doors

Pick the one that fits

My work reaches founders through Avvale and Business Plan Firm. The output is the same in each case: a document whose numbers I can defend line by line, because somebody on the other side of the table will ask.

Door one: United Kingdom and international

Avvale

Business plans, financial models, feasibility studies, pitch decks and UK visa business plans, including the Innovator Founder route, which I have been through myself.

avvale.co.uk

Door two: United States

Business Plan Firm

An Avvale company. US SBA loan plans, US visa plans and feasibility studies, with cost-to-start research built from primary sources such as SBA SOP 50 10 8.1.

businessplanfirm.com

Which door

If you need a finished document for a UK or international visa application, a raise or a lender, go through Avvale. For a US SBA loan or a US visa, Business Plan Firm, an Avvale company, is the direct route.

How I work

What to expect

  • Outcomes

    No visa or funding outcome is guaranteed, and I will say so before we start. Endorsing bodies, lenders and investors make their own decisions on their own criteria.

  • The route

    I hold the UK Innovator Founder visa. I was endorsed for the Start-up visa in April 2023 and for the Innovator Founder visa in December 2024, so I have been assessed and passed by UK endorsing bodies twice. I write visa business plans as someone who has sat on the applicant's side of the table.

  • The team

    Avvale's team of analysts, designers and financial modellers works alongside me.

  • First step

    A free 30-minute call. Bring whatever numbers you have, however rough, and a clear idea of who will be reading the finished document. If a call does not suit, write to me at the email address in the footer.